![]() All it takes is looking at the recipe for tone of voice. Translating the ideas in your head to the words on the page can make for a tricky process, but not impossible. You will have to marry brand personality with grammar, customer engagement with rhetorical devices. While a brand’s voice can be largely understood in theory, it can be a bit more challenging to pull off in reality. That’s right: This blog post right here shows the Brafton brand tone at work, as you’ve probably noticed by now.Īlmost all forms of communication are an opportunity to interact with customers as your brand persona - so don’t let those opportunities go to waste. You even get a little self-referential to prove a brand tone can include a little offbeat humor well as good information. You inject a distinct personality into your content. ![]() Your main goal is to help readers understand how important it is to have a brand voice and style – so what do you do? You start with a conversational tone and pepper in specific examples. You want to provide thought leadership and cultivate an executive following that looks to you for solutions and ideas.įinally, let’s say you’re writing about marketing best practices. The suits would probably respond best to a formal tone that is highly professional, is condensed into short, quick-hit sentences and is authoritative. Your voice guideline tactics would likely shift 180 degrees. However, say you’re trying to grab the attention of the C-suite audience. Want a ride-or-die readership? You best get that writing on fleek. Like, u totes get it, right? The moar your customer digs the writing, the shibbier. So, if you were a cosmetics company with a brand strategy focused on reaching millennials using social media, you might use a fun, lighthearted tone that is peppered with emojis and lingo designed to connect with a younger audience. It should also reflect the manner of speaking those readers are most familiar with and be appropriate to the intended audience. Your tone of voice should encapsulate all that your brand and your customers value. The manner in which you speak to your online readership decides how engaged they are, how educated they become or how motivated to take action they grow. The phrase “tone of voice” refers to the persona your content marketing takes on. At the top of the list of considerations is tone of voice. Writing in a way that appeals to your readers entails a lot of things. Would You Like Fries With That Sick Burn – Wendy’s.Just Straight Up Out of Pocket – Duolingo.So Far Out There It’s in Another Galaxy – Skittles.Strong and Aggressive – Harley Davidson.Professional and Ambitious – CloudSmartz.Friendly Yet Informative – LaCroix Sparkling Water.
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